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“Fashion As An Art” Introducing Eastern European Brands To The American Market

An interview with Maria Golomb.

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Born and raised in Moscow, Maria moved to California about eight years ago. Her career began as a sales associate at Diesel when she turned seventeen and instantly knew her passion was fashion, beauty, and style. Now Maria is a fashion industry professional with diligent on-the-ground procurement experience in Italy, France, the US, Spain, Germany, Denmark, Russia, and China, with a strong understanding of fashion trends by different geographic areas, age categories, and gender. Her sales knowledge, passion, and career evolved while working her way through various positions as a sales associate, merchandiser, stylist, production manager, and buyer for Kenzo and Giorgio Armani. Read Maria’s interview about introducing Eastern European brands to the American market with her new company, Attic Koncept.

You’ve been in the fashion industry for over twenty years. What’s kept you passionate about working in this business?

I’m fortunate to have grown up in Moscow when the fashion industry was maturing some twenty years ago. It wasn’t necessarily a glamour profession. No social media was relevant at that time, but I was intrigued by various fashion designers, fashion houses, heritage, style, and fashion as an art. If you think about it, to me—Valentino, Giorgi Armani, Paco Rabanne, and others—are what Pablo Picasso, Leonardo da Vinci, and Claude Monet are to others. They each made timeless pieces of art. 

Tell us about Attic Koncept and what your goal is for the company.

Attic Koncept is like an art dealer presenting unique fashion opportunities with “white glove” customer-focused service. The concept behind the boutique is a concierge service that carries premium designers, selected pieces, and rare finds from Valentino, The Attico, Alexandre Vauthier, Paco Rabanne, and more. Inventory includes designers new to the American market that present prêt-à-porter collections, made-to-measure service, and seasonal pre-orders. We carry both new and consignment pieces. As anyone would agree, our lives have changed significantly over the last two years. Now is the time to change our shopping experience. In my honest opinion, Attic Koncept is the answer—providing exceptional and personal attention to each of our clients like the good old days of fashion. Nobody wants to shop in department stores anymore, and many e-commerce shops sell without any personal touch. Attic Koncept is that missing connector between luxury shopping and very customized to each client’s individual needs.

Who are some of your top-selling designers?

We are very proud to be an exclusive reseller for most of the Eastern Europeans and Middle Eastern designers presented in our boutique. All of them are highly recognized, such as Ruslan Baginskiy, Runa Concept, Alexander Arutyunov, and many others. We also carry unique pieces from well-established European Fashion luxury houses, such as Saint Laurent, Alexandre Vautier, Dolce & Gabbana, and others. 

Why Eastern European fashion and do you expect the American market to adjust quickly to these new brands? 

Our selected Eastern European designers are already very successful in their own markets and Europe. Attic Koncept is the brand ambassador to introduce these successful fashion brands to the American market.

Do you feel you’re off to a good start? What’s next from Attic Koncept?

Attic Koncept’s grand opening was on November 6th with a fantastic turnout and some 200+ attendees, such as film producer Mary Aloe (Bruised, starring Halle Berry); Vogue model Meredith Mickelson; and actress Lilit Bush (Celebrity Watch Party with Reggie Bush). Additional guests included fitness model Shaka Smith; executive producer of Los Angeles Fashion Week, Arthur Chipman; Endorse Management Group’s founder Michael Greenwald; Hollywood stylists; and Instagram influencers attending, among many others. Since our grand opening, we’ve held several private showings. We hope to satisfy the interest of our clients as we continue with our boutique concept, including pop-ups throughout California and other cities in the US.

WEST HOLLYWOOD, CALIFORNIA – NOVEMBER 06: Max Gor, Meredith Mickelson wearing a dress by Alexander Vauthier, Arthur Chipman, Wilma Elles and Maria Golomb attend Attic Koncept Luxury Boutique Grand Opening: Unique Finds From Dolce, Hermes, And Trend-Setting European Designers on November 06, 2021 in West Hollywood, California. (Photo by Michael Bezjian/Getty Images for Attic Koncept)

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